GIRO D’ITALIA
EVENT'S WAY JOINS THE SPONSORS ON THE TOUR!
For 15 years, Event's Way has been part of the Giro d'Italia world alongside various sponsors with the aim of highlighting their brand identities during the stages of the famous cycling race, in both its “Classic” and ”Electric” versions. With a staff of more than 80 employees, the agency is present in the caravan, at the start and finish of each stage, with a team dedicated to each client. The aim is to strengthen sponsors' presence in Italy by enhancing their ability to relate to their audience.
GIRO D'ITALIA 102
For the 2019 edition of the Giro d'Italia, the Event's Way team - more than 30 permanent staff members to which a further 6 were added on each stage -, with all its experience and passion for the world of sport, was present in the caravan, at the start and finish of each stage and with a team dedicated to the Giro E. The aim was to support Toyota's presence in this new and eagerly awaited journey through Italy by implementing the brand's ability to relate with its public through guerrilla activities, leads, gadgets and test drives in the context of the event. The Japanese manufacturer - official supplier of the cars of the world's most famous pink race - provided a Full Hybrid Electric fleet consisting of the RAV4 Hybrid and new Corolla Hybrid Touring Sports models, which had the advantage of reducing exhaust emissions during the races.
