BANCOMAT PAY® VERTICAL WINTER TOUR 2022

LOTS OF ATTRACTIONS, RADIO TALENT AND FUN BETWEEN SPORTS, ENTERTAINMENT AND MUSIC IN MANY SKI RESORTS IN THE ALPS AND APPENINES.
MEDIA PARTNER: RADIO DEEJAY.

After the great success of the Vertical Summer Tour, which brought together thousands of people on beaches all over Italy, the “winter” edition, the BANCOMAT Pay® Vertical WinterTour, is now on its way. It will be present at nine Italian ski resorts located from the Alps to the Apennines for a total of 19 days of pure fun on the snow.

The first stop is San Martino di Castrozza (TN), 29-30 January, the starting point of a successful format that has now reached 21 editions (12 winter and nine summer) and that, even in complicated times like the current ones, brings fun and relaxation on ski slopes all over Italy in compliance with safety regulations: the organization takes care of these aspects with the utmost attention, in compliance with protocols and regulatory requirements, to guarantee guests and staff the highest standards required by the historic period.

The winning formula, and thus confirmed, is 􀁄Sport, Music and Fun􀁍. capable of catalyzing the interest of a diverse audience: 900 sq. m. of set-up on the snow with totally free and free admission (with hours 9 a.m. to 4:30 p.m.) with a rich schedule of activities distributed throughout the day.

Bancomat Pay® will welcome guests inside the BANCOMAT Lounge, where they will be able to relax (and warm up) with Filicori Zecchini coffee (partner coffee of the Vertical Winter Tour) or taste Amaro Lucano (partner bitters of the Vertical Winter Tour).
Starting this year, Regione Liguria has decided to support Vertical Tour with sponsorship dedicated to promoting region and all its riches.
Toyota, the Official Car, will offer the opportunity to test drive the entire 4×4 range, including the Hilux pick-up and the Hybrid AWD-i SUV range with Yaris Cross, RAV4 and Highlander. Skiers will also be able to discover the RAV4 directly on the slopes at the dedicated stand.
Elan and Blossom Skis will be the partners for the ski tests while Hyra will provide clothing for all Vertical staff.

Ricola, historical partner of the tour, will bring its beneficial goodness to high altitude by offering a selection of candies, including the new and refreshing Pine Balm, and a glass of its warm and beneficial herbal teas.

Any day in the snow has to include a good hot chocolate, which Vanini has taken care of. Every day from 3 p.m. onwards, it will be distributing cups of hot chocolate and mini-tablets of single-origin Peruvian Bagua dark chocolate that will conquer all palates, even the most demanding.
Vertical Tour will also be present on a fantastic app that contains all the updated information on the calendar and the current activities, with the possibility of taking photos for later sharing, and above all represents the privileged access point to the great competition with prizes up for grabs every day from partners, such as Radio Deejay hats and Vertical branded ones, while waiting for the great final draw on 15 March that will offer a pair of Elan skis, a Hyra ski jacket and a travel & wellness kit offered by Ricola, consisting of a suitcase and 3kg of sweets.
Vertical Tour is also on social media, with a constant presence and coverage on Instagram and Facebook and, as of this year, with a dedicated Tik Tok resource that, in addition to animating the ski slopes, will propose “Vertical Winter Tour”-style dances. To follow the event on social media, you can use the hashtag #bpayverticaltour.