It starts in the morning (from 10am to 1pm), in a more ‘family’ and peaceful context, with muscle awakening, yoga (with the ever-present sun salutation!), water aerobics and many other activities on the central stage (each resort will have one and it will be the hub of interactive activities, just like in a real tourist village) such as group dances and games with prizes provided by partners.
In the afternoon (from 3pm to 7pm), the Iliad Vertical Village will be transformed into a sports citadel, while maintaining activities and attractions suitable for all ages.
And, of course, there is Beach Volleyball with the tournament sponsored by Iliad, which rewards the winning teams with SIM cards, and which also enlivens the entertainment on the beach with the Rocket Race: a competition for the bravest, ready to compete in a real obstacle course until they reach the iconic Iliad rocket, which has always been typical of the operator’s communications with its innovative character and irreverent tone of voice. In addition to the Iliad SIM cards, prizes for the winners of these and other activities: beach towels, inflatable balls and beach rackets, as well as beach mats and useful smartphone holders personalized by the brand, will be distributed at the Vertical Village.
Among the novelties coming up with Iliad, this year it will be possible to attend an enthralling show called The Transparency Show, which will be held on the stage of the Vertical Village and will be hosted by a performer who will perform inside a transparent sphere.
Thanks to the presence of Iliad as Title Sponsor, this year it will be possible to sign up for a SIM card during all the stages of the Tour directly at the Vertical Village, via the Simbox, the now well-known Iliad SIM distributor that allows you to sign up and activate a SIM card in just a few minutes, or with Iliad Express, the channel through which you can purchase an Iliad SIM card in a practical pocket pack that can also be activated later with a personalized code.
And then the fleet of 10 inflatable SUPs (stand up paddleboards, the discipline – now very popular in beach resorts – that is practiced by paddling upright on a board) with a dedicated instructor who will allow everyone to learn the basics. For the “better” ones, there is the Bpay SUP Race, a fun challenge open to people aged 16 and over (divided into three categories: men, women, under) that will see them compete in a race from the beach to the nearby buoy (and back), with final prize-giving in the evening.