Mutti, Ciobar and Lavazza

Event's Way was an active participant in the 74th edition of the Sanremo Festival, joining forces with Mutti, Ciobar, and Lavazza in a comprehensive on-field communication campaign dedicated to celebrating the excellence of "Made in Italy." Our agency took charge of client sponsorships, bringing their imaginative concepts to life, from conceptualizing stand designs to orchestrating a range of engaging activities. Our objective was to convert the designated area into a memorable and immersive experience for all attendees.