Special Events

From 14 to 21 November 2021 on the indoor court of the PalaAlpitour in Turin, the NITTO ATP Finals, the final stage of the tennis tournaments organized by the ATP took place. Alongside Valmora, the event’s Gold Sponsor, Event’s Way created a Digital and Physical Engagement project which included a digital competition, the ConSorso, and setting up a stand in Piazza San Carlo. The public was involved in two ways: in the online phase, prior to the event, and in the on-site phase thanks to contact-gathering and gaming activities, increasing the all-around visibility of the brand.