BARCOLANA LEXUS
THE WORLD’S BIGGEST REGATTA
In 2022, Event's Way alongside Lexus took part in the 54th edition of the Barcolana, the regatta that brings more than 3,000 sailboats to the Gulf of Triste every year for 10 days of sports and events held in the beautiful setting of Piazza Unità d'Italia. Through its expertise linked to the world of sports events, EW took care of Lexus' events, from the car show to the organization of the experiences designed to make customers experience a highly immersive adventure.
