Full sail with LBX and UX -2023

The 55th edition of the largest regatta in the world took place from 29 September to 8 October 2023. Event's Way took care of the sponsorship of Lexus, which was the protagonist of the race with the setting up of the Lexus roof, test drives and various experiences for its guests, as a prize competition to win the NEW UX HYBRID.


In 2022, Event's Way alongside Lexus took part in the 54th edition of the Barcolana, the regatta that brings more than 3,000 sailboats to the Gulf of Triste every year for 10 days of sports and events held in the beautiful setting of Piazza Unità d'Italia. Through its expertise linked to the world of sports events, EW took care of Lexus' events, from the car show to the organization of the experiences designed to make customers experience a highly immersive adventure.