GUINNESS WORLD RECORDS
A RECORD-BREAKING HUMAN CAMERA IMAGE TO CELEBRATE NIKON 100 YEARS
In the majestic background of the Palazzina di Caccia of Stupinigi, in the outskirts of Turin, with 1,450 participants and in the presence of official judge Lorenzo Veltri, the Japanese company made GUINNESS WORLD RECORDS history by creating the largest-ever image of a camera, made up of humans! The success of the event was possible thanks to the extraordinary participation of photography enthusiasts. Event’s Way was the agency which provided support and specialist advice from the design phase to final execution.